We wanted to tell the Intellicig story from those whose lives have been changed by the company, therefore we set out to produce a promotional video by working with some of their customers and trade partners.
The result is a professional, high-quality video which talks directly to potential customers by those who use their products every day. We visited several locations to capture a range of perspectives and talked to potential customers on the street, allowing them to try the product first-hand.
We wanted to capture the wide-reaching and real benefits of the product by choosing a varied demographic, utilising filming techniques that would allow Intellicig to produce a range of different styles of video, depending on the target audience.
The two-day video shoot gave us approximately 8 hours of footage, which was edited down in our video suite and produced for exhibition displays and on the web, all in crystal clear high-definition. Intellicig used the footage not only to promote their products, but to educate and inform potential trade partners.