Case Studies / Intellicig Logotype & Branding

Intellicig’s expansion as a leading electronic cigarette manufacturer dictated a new identity and corporate branding.

Transitioning from the old identity was an exciting challenge: how would we create a strong brand, which demonstrated the fact by smoking electronic cigarettes, users would benefit from a clean & odourless smoking experience, without the several thousand harmful chemicals found in traditional cigarettes.

Our objective was clear, with the eventual motif designed to reflect the circular shape of the end of a cigarette, incorporating a leaf silhouette running through it. The leaf was also designed to look like a flame, as a more environmentally friendly alternative to lighting a ‘normal’ cigarette.

The client was delighted with the result and the logotype & branding has been rolled out company-wide, featuring on exhibition displays, product packaging, corporate videos, stationery, promotional items, internal documentation and a variety of other media.