Case Studies / Actigrip Logotype & Branding

Our aim for ActiGrip was to create a strong, identifiable brand which conveyed the anti-slip properties of their products, whilst evoking ‘slip warning’ imagery to highlight the company’s product usage.

We chose a bold, italicised font to convey strength and movement, along with a universally-recognised symbol to represent a man slipping. The combination of black and a yellow gradient gives a striking, yet modern, aesthetic to the logotype.

We rolled the corporate branding out throughout stationery, promotional materials and signage to the delight of our client.

Client Feedback

“We had just opened a non slip flooring business and needed a brand new logo, letterheads, business cards, compliments slips and sales literature to give to clients.

Shell Creative offered us a business pack which took care of the stationery and provided the sales literature for just a bit extra. We only needed basic information but the staff were very helpful and we now have materials that we feel will be good for years to come.

Great value and excellent services and they over-delivered on what was promised.”